Influencers Gone Wild: The Rise and Recklessness of Social Media Stardom
Introduction In recent years, social media influencers have transformed the landscape of digital marketing and celebrity culture. These individuals, often ordinary people who have amassed significant followings on platforms like Instagram, YouTube, and TikTok, wield considerable influence over their audiences. However, with great power comes great responsibility—or, as seen increasingly often, great irresponsibility. The term…